Type Standards
Our typefaces create a traditional, academic, and bold grouping. The correct use of typography plays a vital role in establishing the visual brand of our university.
University Typefaces
Adobe Garamond, with its classic, institutional feel, and Univers, with its clean lines and wide range of faces, are the official UTHealth Houston typefaces/fonts. Licensing for these typefaces is available; please contact the公共事务办公室.
Typefaces influence how our audiences perceive the UTHealth Houston brand and have the power to convey deeper, more symbolic messages beyond pure words.
Usage
Both Adobe Garamond and Univers can be used as headline typefaces/fonts. For readability, it is recommended to use Univers in body copy where appropriate.
These alternates are acceptable when the official typefaces/fonts are not available:
Alternates for Adobe Garamond
- Other versions of Garamond
- EB Garamond(Google font)
- Crimson Pro(Google font)
- Times New Roman
Alternates for Univers
- Ballinger Condensed
- Avenir
- Helvetica
- Arial
- Calibri
Exceptions
All exterior and interiorsignagemust use the official UTHealth Houston typefaces, Adobe Garamond and Univers, for consistency in appearance and to support our brand identity. Avenir is an acceptable alternate if Univers is unavailable.
UTHealth Houston web pages generally useLatoorRoboto, available from Google fonts. For more information about web fonts, please visitUniversity Web Standards.
Readability
Whether in print or digital, UTHealth Houston aims to captivate and engage our audience. Readability plays an important role in the messages we communicate and how easily they are received. Font size, weight, spacing, and color are all factors that influence readability. High contrast between text and background colors should be a priority. TheWebAIM contrast checkercan help with readability and meeting accessibility standards.